University, Maybe?

The decision before the application.

University is too important to choose by default.

University, Maybe?

A Strategic Guide for Students and Parents to Degrees, Alternatives, Careers and an AI-Shaped Future

By Paul D. Sweeney

  • Paperback £13.99
  • Kindle £7.99
Book cover: University, Maybe? — A Strategic Guide for Students and Parents to Degrees, Alternatives, Careers and an AI-Shaped Future

What makes this different

Most university guides help you choose a university. This book helps you decide whether university is the right choice in the first place.

Four questions the book works through

  1. 01

    Should you go?

  2. 02

    What are you buying?

  3. 03

    What changes with AI?

  4. 04

    What if you are wrong?

The position

Not anti-university. Anti-autopilot.

University can be the right choice. So can an apprenticeship, work, travel or starting a business. The point is to compare the routes deliberately, using evidence—and give students and parents a shared way to decide without the parent taking over.

The author

Paul D. Sweeney

  • Former university dropout
  • Parent who has been through the decision twice
  • Executive MBA from London Business School
  • Chief Strategy Officer at Unite Group PLC from 2020–2023
  • Now advises universities on strategy

University Decision Starter

A short companion to the book’s framework, for students and parents starting the conversation.

About the Decision Starter

Bulk orders for schools and sixth forms

Information for schools, sixth forms and colleges considering multiple copies.

Quantity discounts from 10 copies. UK delivery included. Pay by card or request an invoice.

Bulk order information

University, Maybe?